Promotional Pens Can Market Your Business Effectively

Published by Rob Roberts

Promotional pens are a very effective way of promoting an organisation, be it a corporate business, public sector, charity or club. Pens printed with your logo, website URL, organisation name and contact email address and telephone number are super efficient mini advertisements. They promote your organisation and the reach from a small investment in say 250 pens can be quite extensive. For example, every promotional pen distributed is seen by around four to five people. So what do you need to consider when purchasing promotional pens?

There are many designs available and this means that it is important to choose a pen design that will be suitable for your clients and comfortable to use. Physically pens do vary in terms of their overall shape. Some clients prefer a rubber-grip or a plastic as opposed to metal body. The important point is to select a promotional pen that suits the majority if not all of your intended client base.

Colour is also an important consideration because you should choose a pen colour that either blends with, matches or provides a suitable background for your logo. A complimentary colour choice is always recommended. Sometimes it is impossible to print a logo in all the colours used within it and either a single or negative of the logo is printed. Promotional pens also offer a number of print positions. The most common is the pen barrel itself, but some pens also offer printing on the pen clip and the more expensive ones a 360-degree wrap around print.

Promotional pens can also be laser engraved and this is an important consideration when selecting a more expensive executive type pen. Ink colour can also be important. Most pens are supplied with a blue or black ink. If there is a preference this should be made before your order is made. Finally consider distribution. Are your pens to be delivered in bulk as giveaways or in individual gift boxes or pen pouches.

In summary, promotional pens are a key marketing tool for an organisation but there are several important choices to make. For the best advice visit our Promotional Pens Store.

Posted in Promotional Pens